Scott builds Software » perez hilton ads http://scottpenberthy.com Musings on iPhone, Flash and the Cloud Tue, 28 Jun 2011 05:02:40 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Perez: All ads, no content? http://scottpenberthy.com/2008/09/05/perez-all-ads-no-content/ http://scottpenberthy.com/2008/09/05/perez-all-ads-no-content/#comments Fri, 05 Sep 2008 20:30:18 +0000 Scott http://scottpenberthy.com/?p=20 Perez Hilton. Content free edition.

Perez Hilton. Content free edition.

I’ve admired Perez Hilton’s amazing rise from rags to riches. He entertains millions of people, makes them feel giddy or warm for a few seconds, providing enormous value (in aggregate) for people during tough times. He deserves every penny.

But now he’s jumped the shark. I went to his website today. It looks like he cut a sponsorship deal with a mecca of young readers, MTV. Yet the sponsorship obliterated all content.

Now THAT’s an idea. Turn a famous blog into a single ad. Its like a thick Vogue magazine, with no articles whatsoever.

OK maybe its a bug.

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