Kindle Apps: wrong design point

I love apps. Amazon announced a private KDK (Kindle Development Kit) today available to the big boys, like Electronic Arts. Over time they’ll let more developers in as “space becomes available.” But…
The Kindle is dead. Black and white apps? No real operating system? Limited developers? Please.
Jeff Bezos had a wonderful idea, first virtualizing infrastructure with Amazon Web Services, then virtualizing his product with the Kindle. I see the Kindle venturing to the island of broken toys, replaced by software running on tablets from Google and Apple. Amazon will prosper with a terrific book store, great customer service, and unparalleled logistics. I just don’t see device design as a core competency.
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