North Highland Partners
North Highland Partners
Peter Drucker said it best. Every business starts with a customer.
Earlier this year I helped a customer build a few apps. Apps to me are the next wave of widgets. I’m pretty excited about the prospects of the iPhone platform, Flash 10, and cloud computing. Apps are seemingly everywhere, on the phone, the TV, my car’s dashboard, blogs, Twitter.
The customer’s CFO emailed me. “Where do I write the check?” I quickly incorporated, naming the company after the street where we built our first house: North Highland Partners. Today I put a placeholder at our domain northhighlandpartners.com.
In the last tech wave, we’d build the Powerpoint, craft a Web 2.0 slik sight naim, look for investors, attend conferences, send out fliers, get a logo, design t-shirts. We’d buy traffic, hook up AdWords and more. We hoped to be the next Four Square, Twitter, or Facebook.
In this economy Drucker rules. Start with what you do best, get a customer to pay for real value. Deliver quality. Cash the check. Repeat. Referrals will build when you deliver. Thirty days in, we crossed six figures in qualified opportunities. Last week we crossed seven. I was stunned.
The App wave is growing. Fast. Now, back to coding. We’ve got this really cool iPhone app for a movie that… well.. can’t say yet. Its under NDA.
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