Apps for marketers

October 21, 2009
Mobile Apps for Marketers

A Hip Hop Marketer shows off an App in USA Today

Marketers are increasingly looking to apps — little interactive games, utilities, and entertaining toys — to reach a massive, on-the-go audience.

USA Today had an interesting article today about marketing and mobile applications. Besides the standard frothy statements about the future size of the mobile market, they hinted that new, mobile social networks and applications may emerge. These newcomers could displace today’s traffic monsters like Facebook, Twitter and MySpace.

Possible? Sure. Just think. Twitter didn’t exist three years ago. Now you can’t avoid it.

Foursquare is my latest favorite. On the iPhone, I’m addicted to Sonic Media’s global network of leaf trombone and ocarina musicians. Try being a judge, meet two new friends. Hilarious!

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