Augmented Reality is building buzz
Back in the early 90’s, IBM used the Sporting Events team to try all kinds of new fangled ideas. I was lucky to be part of that team, working from within IBM Research with a ragtag group of engineers and product designers who were fascinated with the Web and its potential.
IBM’s at it again. This time, in Wimbledon, the guys at Hursley have created a mobile version of augmented reality. Not surprising that they chose the Google phone over the iPhone — many of the leading executives at IBM in those days now work at Google. I like what I see. Nice job, guys! Its good to see they’re still pushing the edge, even in this economic climate.
AR is the way out of the Virtual Reality quagmire. Helments, gloves, wires coming out of your shirts… that won’t hit mainstream. Have a dash of AR with your flash webcam? How about annotations on your camera as you pan around a GPS location? Perfect.
Jesse Freeman, a good friend of mine, is speaking on AR at the upcoming Adobe Max conference. Now, all I have to do is find an enterprising customer who wants to do AR work… that’d be fun.
Leave a Reply