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Perez Hilton. Content free edition.

I’ve admired Perez Hilton’s amazing rise from rags to riches. He entertains millions of people, makes them feel giddy or warm for a few seconds, providing enormous value (in aggregate) for people during tough times. He deserves every penny.

But now he’s jumped the shark. I went to his website today. It looks like he cut a sponsorship deal with a mecca of young readers, MTV. Yet the sponsorship obliterated all content.

Now THAT’s an idea. Turn a famous blog into a single ad. Its like a thick Vogue magazine, with no articles whatsoever.

OK maybe its a bug.

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